Twelve years running e-commerce for brands your customers already know. Now available to run yours.
Currently advising brands in France, Switzerland and Dubai · Based between Annecy, Milan & Athens
Michele Matejka
P&L owned
up to €10M
Team size led
up to 12 people
Markets worked in
7 in EMEA
Languages
6
Contributed to at every employer
Brands and agencies built, relaunched or grown
Moreau Sport · Millet · CE Interim · Lafuma · Eider · Sportler · IDM Südtirol · Blue Lemon · Kykladigital · ZICG
You don’t need another agency deck. You need someone who’s run the P&L before.
You’re a CEO or CMO of a heritage or challenger brand
You need senior judgment, not more junior hands
You want results you can check, not slides you can’t
Five ways to use a former EMEA Digital Director part-time.
Digital & D2C Audit
Interim Management
International Business Development
Marketplace Development
CRM Strategy
Before you book the call
Why should I hire you rather than an agency or a full-time hire?
Because what is missing is probably judgment, not more hands. I have run e-commerce for over 10 years (Millet, Lafuma, Eider, Sportler and others), led teams of up to 12 people and owned P&Ls of up to €10M, and since 2 I’m supporting SMEs like yours in their growth path. UOT gives you that seniority without the salary, the recruiting cycle or the risk of a full-time hire, and you work directly with me.
How can I be sure there will be a return on investment?
You can’t be sure about any plan, so part of my fee depends on the result. Half of the setup fee is paid after 12 months only if the ROI we planned together has been reached. We agree that target, and how it is measured, before we start. I don’t have any interest in starting a collaboration where I’m not able to bring ROI.
How long do we need to work together?
The minimum is 6 months. In practice 18 to 24 months works best: long enough to build, test and embed what works. Some engagements run longer when the company prefers not to hire a full-time head of digital. Other times I conclude the mandate helping you to find the good candidate, and then I’m there for the hand-over.
What does it cost?
Pricing is scoped on the first call, because it depends on how big the gap is and how much of my time it needs. What I can say upfront: half of the setup fee is tied to results (see the ROI question above), and my monthly fee is always lower than what a junior full-time employee would cost to you.
How do we start?
With a 20-minute free diagnostic call. No deck, no proposal: a straight read on where the gap is. If there is a fit, we scope the work and the price from there.
Three mandates, three different problems, the same accountability.
Moreau Sport
Gymnastics · ongoing
Call for growth
Moreau is a heritage brand in gymnastics, one of the top10 global brands in the industry, having a fast-thinking team working in startup pace. The call is, bring sales growth through channel mix and with new countries asap.
Millet Mountain Group & Calida Group
Outdoor apparel · 2019–2023
+160% digital growth
Head of E-commerce & Digital EMEA for Millet, Lafuma and Eider — full P&L, CRM, data and UX ownership reporting to the CDO, through the Calida Group exit and Millet’s independent relaunch of brand.com.
“The team under his guidance became specialized and focused… over time newly motivated about the digital and e-commerce topics.” — Romain Millet, CEO, Millet Mountain Group
Kykladigital
Tourism · FOUNDER · ongoing
Identification of a clear market gap
It has been identified a clear market opportunity in 2026 in Greece. In the Cyclades, a global top destination-region in the years following the COVID crisis, there are very few digital agencies (less than 5), and no one offers true senior expertise. Kykladigital focuses on SEA and CRM, bringing the best know-how to the best-in-class islands.
Currently in the room with these teams.
UOT keeps a deliberately small, active roster.
Focusing on sales-growth, acquisition, new markets, marketplaces.
Scaling paid search for a fast-growing physical-store-driven D2C brand.
Growth marketing
Growth marketing for a specialist player in the interim management sector.
E-commerce advisor, Growth & Google Marketing Platform
A dedicated practice for hospitality and tourism operators across the Cyclades.
Fractional Digital Manager
Strategic digital advisory for Italian SMEs.
Teaching the next generation of brand strategists what actually moves digital revenue.
Four steps. Nothing priced until we’ve actually looked at your numbers.
01
Digital & D2C Audit
Website, traffic, CRM, retention and P&L reviewed in 1 week, with a written roadmap and priority order.
1 week, scoped on the first call
02
Interim leadership
A 6–24 month embedded mandate. Michele runs the parts of your digital business where you need support as if it were his own, inside your team.
03
Execution
04
Handoff
A permanent hire or your internal team takes over — with the playbook, dashboards and reporting already running.
On the record, not paraphrased.
A Digital & E-commerce Director who went independent.
Michele Matejka spent over a decade as Digital & E-commerce Director EMEA for heritage brands — most recently leading Millet, Lafuma and Eider through the Calida Group exit and Millet’s independent relaunch. He has owned P&Ls up to €10M and led teams up to 12 people, across French, Italian, Spanish, German, Swiss, Austrian and Greek markets.
In 2024 he founded UOT to put that operating experience to work for SMEs directly — as strategic advisor, fractional lead or embedded interim executive. He now splits his time between Annecy, Milan and Athens, and teaches “Brand Content” as a guest lecturer at IAE Paris-Sorbonne.
Italian — native
English
French
German
Greek
Czech
Credentials
Education
MSc Digital Marketing, IAE Paris-Sorbonne · BSc Sociology, University of Trento
Markets led
France, Italy, Spain, Germany, Switzerland, Austria, Greece
Sectors
Fashion & outdoor sports, tourism & hospitality
Tools
PowerBI, Tableau, SQL, GA4, Google Ads, GTM, n8n, Claude
UOT | digital.talks
10,000+
followers on LinkedIn already read it. You can also browse every past issue.
Start with the 20-minute call. No deck, no proposal — a straight read on where the gap is.
UOT — The growth team you don’t have to hire · Michele Matejka · Paris · Milan · Athens
