Digital Marketing and eCommerce consulting agency | Supporting businesses in France Italy Germany Switzerland Greece Dubai

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Developing a Digital D2C strategy aligned to your needs:
UOT - The eCommerce Accelerator

We help businesses to quickly reach sales growth on e-commerce using owned data and customers (CRM), defining the roadmap priorities and going international.
UOT focuses on what really makes the difference for your business.

How we support your business

ONLY NOW : Free Quick-Boost Pack, a first overall digital DTC audit for free

Businesses can get a first global digital DTC audit from us, with recommendations, pain points, strenghts, benchmark. Start boosting your sales now!

*For all businesses with more than 50k sessions a year on their e-commerce site

Yes, I want the free Audit!

Digital sales growth

Grow faster and better with our expertise in Tourism, Beauty & Cosmetics, Fashion and Sport Goods.

International Experience

UOT is a consulting agency run by Michele Matejka, helping businesses to develop their Digital channels, focusing on CRM and eCommerce. The clients are French, Greek, Italian, Swiss and German. The goal is revenue growth and optimization of costs.

Innovation​

Innovation is the key to grow on digital. We work with our clients to develop the know-how of their teams.

CRM

Why are you still overpaying for new customers and doing so little to keep active your existing ones?

Flexibility

We work closely with your organisation, tailoring our approach to your needs and priorities, and gain an understanding of your corporate culture and business requirements.

See all our services
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Years of experience

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360° Strategy

Digital D2C Audit

  • Years of E-commerce experience applied to audit your global digital D2C
  • Included in the audit: Website, marketing, traffic, social, CRM, retention, P&L, roadmap
  •  
Get info
(From 2,000€)

Interim Management

  • We help you with internal changes, after reorganisations or departures
  • We take on the role of eCommerce manager or project manager in a discreet, effective and flexible manner, without burdening the HR department
  • 6-12-24-month assignments
Get info
(From 25 hours/month for €2,000)

Growth projects lead

International Business Development

  • With our expertise in key European markets, we help you to achieve your international growth targets
  • We help you to select the regions
  • We recommend business partners in the various regions
Get info

Marketplace Development

  • Ad-hoc support to support your growth on marketplaces
  • Leveraging marketplaces for your international development
  • We have a network of contacts in some of the biggest marketplaces
  • Focus on Zalando, Amazon, Veepee, Decathlon
Get info

CRM

  • Definition and setup of mail automations
  • Segment creation
  • Customer Lifetime Value (LTV) definition and calculation
Get info

Success Stories

Founder of a web marketing agency specialising in search, data, analytics, CRM and social media for Greek clients.

Kykladigital (GR) Founder (2026)

Team management, optimisation of internal processes, launch of new PWA-based websites, enhancement of CRM and customer loyalty to achieve growth of over 180% in 4 years.

Millet (FRA) Employee, Director of E-commerce & Digital (2022-2023)

Achieving growth through SEA in a spcific B2B niche for one of the leading global Interim Management partners.

CE Interim (UAE) Growth manager (2026)

Supporting one of the leading global artistic gymnastics brandsat 360° in e-commerce, with focus on international growth, acquisition and conversion.

Moreau Sport (FRA) E-commerce Advisor (2026)

Supporting the e-commerce growth of this splendid Swiss premium brand that produces luxury lounge wear.

Blue Lemon (CH) E-commerce Advisor (2024-2026)

Through the international consulting agency ZICG, we help Italian SMEs tackle the challenges of digital DTC and international growth.

ZICG (ITA) Digital strategist (2025)

Management and reorganisation of the team for the Millet, Eider and Lafuma brands, sale and exit from the Calida group.

Calida (CH) Employee, Mountain BU Director of E-commerce and Digital (2019-2021)

Product selection, CRM planning and management, merchandising. Result: CAGR +20%.

Sportler (ITA) Employee, Category manager E-commerce (2014-2019)

Team management, optimisation of internal processes, launch of new PWA-based websites, fostering CRM and loyalty to achieve over 140% growth in 4 years.

Lafuma (FRA) Employee, Director of E-commerce and Digital (2022-2023)

Reorganisation of paid campaigns for Western European markets.

IDM (ITA) Employee, paid marketing and content (2019)

Transfer and sale of the brand, disposal of stock, team management.

Eider (FRA) Employee, Director of E-commerce and Digital (2019-2021)

UOT | The eCommerce Accelerator

Contact us for a free initial consultation and audit.

Michele Matejka
 
  • 10 years’ experience in corporate as Digital & eCommerce director and as category manager 
  • Experience in managing teams of up to 12 people and overseeing the P&L
  • Management of customer acquisition, CRM, marketplaces, websites, IT for eComm, MarTech and after-sales
  • Since 2024, freelance interim Digital Manager and Growth Manager, working within companies to drive rapid improvement and growth
  • Studied Sociology (University of Trento, Italy) and Digital Marketing (IAE Paris-Sorbonne)
  • Strongly cross-cultural profile, fluent in 6 languages
  • Guest lecturer at IAE Paris-Sorbonne (Brand Content)
Michele Matejka
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The eCommerce Accelerator

Yes, I want a free Digital DTC Audit – FREE QUICK BOOST PACK – for our business.

Totally free and without any engagement!

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The eCommerce Accelerator

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